The video was submitted to the Ruth Institute, another organization that is affiliated with Chik-fil-a. The challenge was for young adults (18-30) to answer the question (s) in a 30 second (or up to a) 3 minute video, “What makes lifelong love possible? Why is it worth the effort?”
From watching the clip, how do you feel about it? I first encountered an article and blog that contained this video through twitter and instantly I was interested. From watching the video on YouTube I thought it was great that an organization was sponsoring something like this. Sadly, I looked into the competition further and learned that even though the prompt was about talking about real love, the only love that the institute wanted to show was a heterosexual type of love.
In fact in the judging criteria for the video submission, states that it should convey how lifelong love between one man and one woman is possible. That doesn’t sound too good for homosexual people.
Being associated with an organization like the Ruth Institute, comes back to Chik-fil-a in a negative way. I feel that this in an instant where you a company’s support for an organization yet because of the institute’s negative connotation, whatever bad press the institute receives is automatically grouped with Chik-fil-a. Of course this could be avoided all together had the company decided not to support anti-gay groups. Any affiliations that the company has play a huge role in how people view them.
Chick-fil-a is not so gay 